Vacant space in Sandy Springs or along the I-85 corridor often hits the market with pretty photos and unanswered operating questions. Prospects notice the gap on the first tour. Landlords should prepare the space story before marketing begins: who the space is for, what condition it is in, how you enter, where you park, and what is included versus conceptual. Swartz Co Commercial Real Estate supports owners through landlord representation.
Marketing should distinguish existing condition from conceptual improvements. A rendering of a future lobby is fine if the packet says it is a rendering.
Document condition, access, and parking first
Walk the suite as a prospect would. Note lighting that is out, HVAC that does not hold, restrooms that are not ready, and a loading path that is blocked by stored furniture. Write access hours, badge rules, and freight elevator reservations. Parking counts and reserved stalls belong in the same page as the floor plan.
This is the same operating honesty as a landlord tour packet that answers operating questions. Finish that packet before you spend on photography that hides a missing dock or a shared restroom.
Settle the improvement position
As-is, vanilla, and a negotiated allowance are different stories. Prospects in Midtown and in industrial submarkets read them differently. If you will paint and recarpet, say so with a date. If the space will stay raw, say so. Contractors and photographers should not invent a finish that ownership has not approved.
Signage opportunities and approval steps belong in the story. So do remaining capital projects with timing. Silence gets filled with assumptions.
Coordinate ownership, management, leasing, and photos
One person should own the fact sheet. Property management, leasing, and the photographer should work from that sheet. Current listings should match what a tour will show. Occupier-side readers may also look at tenant representation notes on commute and loading. Keep those audiences from receiving two different truths.
For geography context, point serious users to the North Georgia industrial corridor guide when the asset sits in that band, without letting a market essay replace the suite facts.
What to send
Send floor plans, a punch list, parking counts, and any improvement budget. Review our services and areas we serve. Call 678.973.2776.
Prepare the space story before marketing begins. Photography should confirm the facts, not invent them.
Talk with our team
P: 678.973.2776
info@swartzcocre.com
Office: 5064 Roswell Rd b201, Sandy Springs, GA 30342
Call when your Georgia property needs a tour packet that answers operating questions before the prospect has to ask.